Bill,
I did a lot of research on this. Most sites will say se RamMat, FatMat or something similar. What I found is that three parts are required. The butyl rubber-based products is to dampen resonance, not so much to sound proof. I've done two Mustangs where I covered every square inch of the interior, door, trunk and wheel well. Almost no difference. It damps panel vibration and not 25 to 50% coverage is needed. I used Noico and like the way it lays down
The second part is closed cell foam. This is very dense and heavy. This is what muffles sound. The last layer is thermal insulation. I used ThermalTec. It was $23 a roll at Amazon. The roll s maybe 6x4. It took two rolls for the floor. I need one more roll for the roof.
I thought I saved the websites I found the information from, but I didn't. Google auto sound proofing. You'll have to wade through all the sites (some from "pro" shops that only recommend the butyl rubber products. You will eventually find the sites I did
Hope this helps
Jim